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      "text": "Define clear role for individual markets, based on our starting point and market outlook. Adopt focused approach, with targeted effort and investment. Manage markets more efficiently using best practice sharing.",
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      "text": "1. Eastern Europe includes: Top 5 countries in terms of volume: Poland, Ukraine, Romania, Czech Republic, Hungary 2. Western Europe includes: Top 5 countries in terms of volume (excluding Germany, UK & Spain): Italy, France, Netherlands, Belgium, Greece Source: Company Data * Forecasted 2020-25 CAGR in Market value Source: Imperial Internal Estimate",
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      "text": "Eastern Europe (Top 5 markets) #4 + 3-4% Western Europe (Top 5 excl. Germany, UK & Spain) #4 - 2-3%",
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      "text": "Other European markets: clear plans to optimise value creation",
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