{
  "docId": "019de510-5020-709d-a43c-d6364a155a1a",
  "docSlug": "dbe231504c63b478592eba27d9a896c4",
  "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 40,
  "pageCount": 97,
  "prevPage": 39,
  "nextPage": 41,
  "slideType": "problem_statement",
  "function": "diagnose_problem",
  "density": "overcrowded",
  "nDataPoints": 22,
  "notes": "The slide uses a geographic segmentation of Germany to highlight underperformance in the East and proposes a strategy to capture growth.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/40",
  "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
  "deckJsonHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a.json",
  "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-40",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.66,
        "y": 0.86
      },
      "kind": "callout",
      "text": "+30bp in FMC in 3 months... suggesting potential for further uplift",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b234f8b-ed95-4131-86f1-31cce5d03ef3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.35,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Market Split by Region",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45c997a5-5206-4efe-8832-ccde53cfe4cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.35,
        "y": 0.65
      },
      "kind": "chart",
      "text": "Premium, High and Medium Tier Proportion of Total Volume",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "506b149c-fa56-40e8-8b0c-b6f77d3c6cca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Imperial Share by Nielsen Region",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af759b81-3968-488b-b196-a78a64387270",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.68,
        "y": 0.35
      },
      "kind": "image",
      "text": "Focus region map",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25d3a79a-9304-4a3c-8ec5-bf3b6d8d82c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "image",
      "text": "Germany regional map",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98314652-211c-4d32-9ca2-d1cc08d06865",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.85,
        "y": 0.4
      },
      "kind": "list",
      "text": "Focus region > 100 km to border; Period April 2020 – September 2020; Approach Stepwise approach with support of all market forces",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bea82fa1-27e3-4d59-853d-1ed334b25b5a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Germany deep dive: improve performance in East Germany - historically under-developed region",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1def0239-be26-4234-a336-93a40549fa09",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "72224e87-1fa9-4288-9a7b-6650efacac58",
      "evidence": "Focus region > 100 km to border; Period April 2020 – September 2020; Approach Stepwise approach with support of all market forces",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "4570ac75-f145-49bb-af17-322cbc4184da",
      "evidence": "Segmentation of market by region and tier",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}