{
  "docId": "019de510-5020-709d-a43c-d6364a155a1a",
  "docSlug": "dbe231504c63b478592eba27d9a896c4",
  "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 32,
  "pageCount": 97,
  "prevPage": 31,
  "nextPage": 33,
  "slideType": "propose_solution",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a numbered list linked to specific tactical callouts for items 1 and 5.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/32",
  "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
  "deckJsonHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a.json",
  "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-32",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.45,
        "x": 0.5,
        "y": 0.55
      },
      "kind": "callout",
      "text": "Drive Salesforce Coverage and Effectiveness: Expand salesforce from c.700 to c.900 reps, Increase visit frequency for top accounts, Improve effectiveness through better tools and processes",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3461a9b0-6a2d-464c-9855-fc12d3b703d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.45,
        "x": 0.5,
        "y": 0.2
      },
      "kind": "callout",
      "text": "Grow share in MMC with Backwoods: Step up proven advertising approach, Multiply trial opportunities, Drive brand desirability, Continue to invest in product leaf quality",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72d029d0-96fe-45e3-8b14-a13eed75162d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.05,
        "y": 0.21
      },
      "kind": "list",
      "text": "1. Increase participation in sub-premium\n2. Drive and rejuvenate local jewel brands\n3. Optimise our approach to the value segment\n4. Maximise the potential of FCT category\n5. Drive performance in under-penetrated channels & regions\n6. Maximise value creation through Key Accounts",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "894a6f2b-32e0-4b29-b1c7-1c4874021db1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "other",
      "text": "32 | Capital Markets Day | 27 January 2021",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa0a7aa9-b65c-480a-940e-49febb2101b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.05,
        "y": 0.06
      },
      "kind": "title",
      "text": "US deep dive: growth strategy focused on key brands and route to market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a4fb91c-1e16-42a4-906a-51dc34c6c798",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "0e62a3d8-2188-4e58-945d-fef70c13b405",
      "evidence": "list/numbered: 1. Increase participation in sub-premium...",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}