{
  "docId": "019de510-5020-709d-a43c-d6364a155a1a",
  "docSlug": "dbe231504c63b478592eba27d9a896c4",
  "documentTitle": "Imperial Brands | Investor Day Presentation Deck | 97 slides",
  "authorId": "imperial-brands",
  "authorName": "Imperial Brands",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 97,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-5020-709d-a43c-d6364a155a1a/11",
  "deckHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a",
  "deckJsonHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a.json",
  "deckAnchorHref": "/decks/019de510-5020-709d-a43c-d6364a155a1a#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.07,
        "w": 0.16,
        "x": 0.793,
        "y": 0.068
      },
      "kind": "image",
      "text": "IMPERIAL BRANDS",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82079c73-b8c7-4cd7-94da-ea3c95eb35aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.335,
        "x": 0.658,
        "y": 0.27
      },
      "kind": "list",
      "text": "Build A Targeted NGP Business: Focus on heated tobacco in Europe as primary growth engine; Turnaround vapour business with focus on the US; Oral nicotine focus on existing markets",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08b40f6f-f9a6-41e3-82da-55f8d6214a05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.325,
        "x": 0.03,
        "y": 0.27
      },
      "kind": "list",
      "text": "Focus on Priority Combustible Markets: Target increased investment in our most appealing profit pools; Focus on defined key operational levers to unlock value",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e679e76-68bf-474a-b9c9-2d42e5d4def2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.335,
        "x": 0.345,
        "y": 0.27
      },
      "kind": "list",
      "text": "Drive Value From Our Broader Market Portfolio: Efficiently manage broader market portfolio; Create global processes and drive best practice sharing; Prepare future growth engines; Selectively rationalise portfolio",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "855f5255-1f2a-47db-92bf-9d69182df2d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.65,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Five-year plan overview: compelling plan centred around three strategic pillars",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a87a966-550f-4532-b6d8-679738f5e785",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "strategic-pillars",
      "slug": null,
      "matchId": "2840f2d5-6a27-4274-b2fb-f09ffc5ba2c4",
      "evidence": "The slide explicitly organizes the five-year plan around 'three strategic pillars'.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 11,
      "beatId": "18b09865-6581-4587-930f-407c372b3803",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Outlining the five-year plan and strategic pillars",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 11,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "8833a661-969c-4bbc-a3f6-1115198e1f17",
      "evidence": "Clear connections between strategy and performance",
      "position": 0,
      "objective": "Outlining the five-year plan and strategic pillars",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}