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  "documentTitle": "Bakkt | SPAC Presentation Deck | 34 slides",
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  "authorName": "Bakkt",
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  "presentationDate": "2021-01-01 00:00:00",
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  "notes": "The slide highlights improving unit economics through a combination of lower acquisition costs and higher revenue per user.",
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      "text": "Annual Cohort Customer Acquisition Cost (CAC)",
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      "text": "Note: Figures are based on management's estimates. Projections assume a January 1, 2021 transaction closing date and related funding for execution of growth strategy. (1) Calculated as the sum of marketing spend and incentives over new users for the period. Annual cohorts defined as new users in a calendar year. (2) Active users defined as users who have opened an account and linked it to their bank account.",
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      "text": "Strong Unit Economics",
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