{
  "docId": "019de510-3fdd-738a-8bdb-fbc49df85e59",
  "docSlug": "d98daaa81da5de6b838871f3106d0149",
  "documentTitle": "Starbucks | Investor Day Presentation Deck | 73 slides",
  "authorId": "starbucks",
  "authorName": "Starbucks",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 73,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "other",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a hexagonal diagram to summarize the four main channels.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de510-3fdd-738a-8bdb-fbc49df85e59/9",
  "deckHref": "/decks/019de510-3fdd-738a-8bdb-fbc49df85e59",
  "deckJsonHref": "/decks/019de510-3fdd-738a-8bdb-fbc49df85e59.json",
  "deckAnchorHref": "/decks/019de510-3fdd-738a-8bdb-fbc49df85e59#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.23,
        "x": 0.76,
        "y": 0.55
      },
      "kind": "diagram",
      "text": "Hexagonal summary of channels",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf36562c-ca13-4ace-8050-30e3b87c5be6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.35,
        "x": 0.38,
        "y": 0.02
      },
      "kind": "image",
      "text": "Ready-to-Drink channel imagery",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c06c179-f94a-4110-91eb-64cedbdce0f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.38,
        "w": 0.35,
        "x": 0.02,
        "y": 0.12
      },
      "kind": "image",
      "text": "Food Service channel imagery",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "525b37df-9959-452d-a543-cdb7e6cb78b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.46,
        "w": 0.35,
        "x": 0.02,
        "y": 0.52
      },
      "kind": "image",
      "text": "Single-Serve Platforms channel imagery",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e81c138-dbd8-4f35-acc1-34cb78f0669e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.46,
        "w": 0.35,
        "x": 0.38,
        "y": 0.52
      },
      "kind": "image",
      "text": "Whole Bean, Roast & Ground, and Soluble channel imagery",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a33ba021-b5fc-4ee3-b3dc-8e11b7590ee8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.17,
        "x": 0.02,
        "y": 0.03
      },
      "kind": "title",
      "text": "CHANNELS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a742e2e-100d-49d6-95c4-965b8bcffcbb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Canvas framework",
      "slug": "canvas-framework",
      "agent": null,
      "layer": "slide",
      "matchId": "63987fca-d7f7-4ca8-83c1-3fb480862429",
      "evidence": "Hexagonal summary of channels",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "7ed99c2b-f451-4852-8a7d-8547f74f4f1b",
      "evidence": "Hexagonal diagram summarizing channel categories",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "c4078af5-9a81-4707-b026-a9ecdf34b455",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "Market sizing and growth opportunities",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "c9735f66-075a-4b08-a262-06c211ed5846",
      "evidence": "Market sizing and growth opportunities",
      "position": 0,
      "objective": "Highlighting growth opportunities",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}