{
  "docId": "019de510-3fdd-738a-8bdb-fbc49df85e59",
  "docSlug": "d98daaa81da5de6b838871f3106d0149",
  "documentTitle": "Starbucks | Investor Day Presentation Deck | 73 slides",
  "authorId": "starbucks",
  "authorName": "Starbucks",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 37,
  "pageCount": 73,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a 2x2 grid layout to showcase different touchpoints in the customer journey.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de510-3fdd-738a-8bdb-fbc49df85e59/37",
  "deckHref": "/decks/019de510-3fdd-738a-8bdb-fbc49df85e59",
  "deckJsonHref": "/decks/019de510-3fdd-738a-8bdb-fbc49df85e59.json",
  "deckAnchorHref": "/decks/019de510-3fdd-738a-8bdb-fbc49df85e59#slide-37",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.5,
        "x": 0.5,
        "y": 0
      },
      "kind": "image",
      "text": "Person writing in a notebook while holding a Starbucks mug",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1265247a-292a-43ea-addb-b2b97f641b37",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.5,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Customer paying at a Starbucks counter",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93743ca1-661e-4965-ab79-59de5eb9b723",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.61,
        "x": 0.39,
        "y": 0.5
      },
      "kind": "image",
      "text": "Starbucks employee preparing coffee beans",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8d82841-ae3b-4cee-91a1-6e6ab618729d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.39,
        "x": 0,
        "y": 0.5
      },
      "kind": "image",
      "text": "Starbucks mobile app order interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30c306d9-6bf0-4d3b-8083-a6931176f08f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "f0017056-81f3-4abe-ad2f-be364aaf1a5d",
      "evidence": "image/photo: Person writing in a notebook while holding a Starbucks mug",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "3583d4d1-b27c-48fe-8c5a-01db661491db",
      "evidence": "The images represent distinct stages of the customer interaction with the brand.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 40,
      "from": 16,
      "beatId": "fa710d64-5c30-46f7-b1f6-790a177002d2",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Mission, inclusion, and community",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}