{
  "docId": "019de510-3fdd-738a-8bdb-fbc49df85e59",
  "docSlug": "d98daaa81da5de6b838871f3106d0149",
  "documentTitle": "Starbucks | Investor Day Presentation Deck | 73 slides",
  "authorId": "starbucks",
  "authorName": "Starbucks",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 73,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a five-column layout with photography and overlay text to communicate brand identity.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-3fdd-738a-8bdb-fbc49df85e59/10",
  "deckHref": "/decks/019de510-3fdd-738a-8bdb-fbc49df85e59",
  "deckJsonHref": "/decks/019de510-3fdd-738a-8bdb-fbc49df85e59.json",
  "deckAnchorHref": "/decks/019de510-3fdd-738a-8bdb-fbc49df85e59#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.18,
        "x": 0.82,
        "y": 0.62
      },
      "kind": "callout",
      "text": "This store stands for this community. Local contractors. Local partners. Local love.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e969180-ed89-4f36-a305-61cb80b013ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d67d595-a57b-4ec5-9ea6-0ae4155559f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.18,
        "x": 0.42,
        "y": 0.47
      },
      "kind": "paragraph",
      "text": "CONSISTENT EXPERIENCES",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "239ae3b9-80ed-43b2-8a89-d574a14c2cfa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.18,
        "x": 0.82,
        "y": 0.47
      },
      "kind": "paragraph",
      "text": "LOYAL TO BRANDS WITH STRONG VALUES",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c09af02-22c9-427c-a065-279f0275bfad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.18,
        "x": 0.22,
        "y": 0.47
      },
      "kind": "paragraph",
      "text": "EFFORTLESSLY FIT THEIR LIFESTYLE",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b942c2d9-61b6-428f-925a-cb04fdfbc56c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.18,
        "x": 0.62,
        "y": 0.47
      },
      "kind": "paragraph",
      "text": "WELLBEING OF PEOPLE AND PLANET",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0aa1fd3-e84d-48b5-8952-4943eaa44432",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.18,
        "x": 0.02,
        "y": 0.47
      },
      "kind": "title",
      "text": "FEELING OF CONNECTION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0258a7f-a9d1-42c0-bd72-a3e9d5ac6b26",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "3ae953f1-05a0-4a2d-8b76-14571f7ba82d",
      "evidence": "paragraph/paragraph: LOYAL TO BRANDS WITH STRONG VALUES",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "c4078af5-9a81-4707-b026-a9ecdf34b455",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "Market sizing and growth opportunities",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "c9735f66-075a-4b08-a262-06c211ed5846",
      "evidence": "Market sizing and growth opportunities",
      "position": 0,
      "objective": "Highlighting growth opportunities",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}