{
  "docId": "019de510-334d-74a0-84bc-35f0804b7b60",
  "docSlug": "d6b4c3509e89e8c049c3c4906c2728e1",
  "documentTitle": "Adobe | Investor Day Presentation Deck | 139 slides",
  "authorId": "adobe",
  "authorName": "Adobe",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 77,
  "pageCount": 120,
  "prevPage": 76,
  "nextPage": 78,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a vertical panel layout to represent the five strategic pillars.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-334d-74a0-84bc-35f0804b7b60/77",
  "deckHref": "/decks/019de510-334d-74a0-84bc-35f0804b7b60",
  "deckJsonHref": "/decks/019de510-334d-74a0-84bc-35f0804b7b60.json",
  "deckAnchorHref": "/decks/019de510-334d-74a0-84bc-35f0804b7b60#slide-77",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.4,
        "y": 0.315
      },
      "kind": "diagram",
      "text": "Circular process flow: Measure, Execute, Store, Review, Strategy",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3297d987-4f7f-4dcf-83b8-575bf2d2ef25",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 1,
        "x": 0,
        "y": 0.315
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e2bfaec-5310-4055-9d6a-94673b35ecbf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.18,
        "x": 0.61,
        "y": 0.215
      },
      "kind": "list",
      "text": "Scaled GTM with CMO & CIO",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30d343b2-fef8-45b7-822b-1f429fa64637",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.18,
        "x": 0.81,
        "y": 0.215
      },
      "kind": "list",
      "text": "Expansive Partner Ecosystem",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39fcf710-559a-4cc5-a935-b58fad5bfe70",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.18,
        "x": 0.22,
        "y": 0.215
      },
      "kind": "list",
      "text": "Next Gen Technology Platform",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a7ab27a-a0e1-4cc3-84ec-3ab9074dfc5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.18,
        "x": 0.41,
        "y": 0.215
      },
      "kind": "list",
      "text": "Industry-leading Marketing System of Record",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ab2a8fa-ba92-4983-80bf-161e2d91ecd7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.18,
        "x": 0.03,
        "y": 0.215
      },
      "kind": "list",
      "text": "Comprehensive Applications & Services",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c2b9f5f-c5f2-468c-843a-3a0d6fe72d3e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Adobe Experience Cloud Strategy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "212e1468-029e-4460-96f6-99c4b7b5abde",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "10cc8ef1-7f7f-45cf-82f3-d9f18e81e9df",
      "evidence": "The central panel depicts a circular process flow (Measure, Execute, Store, Review, Strategy) characteristic of a flywheel model.",
      "confidence": 0.85
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 77,
      "from": 74,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "7083f656-da48-4c19-9dab-c8bb4b1328ef",
      "evidence": "The deck presents the pain points and challenges of mastering CXM, highlighting the cost of inaction.",
      "position": 0,
      "objective": "Highlight the challenges of not mastering customer experience management",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}