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      "text": "Convert creative intent with web apps · Growth in new creative jobs · Mobile consumer photography · Mobile consumer video\nSocial media marketers · Social media video creators · Photography & imaging enthusiasts · New media types 3D & AR\nSMB & enterprise seat expansion · K12 & higher ed student adoption · Stock content and offerings · Stakeholder seat growth\nAnti-piracy · Free-to-paid · Upsell · Global expansion · Partnerships · Demand creation campaigns\nEngagement and retention · Migration of perpetual to subscriptions · Learn & training",
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