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  "docSlug": "35596dc185e1ea3b46e57eb30326f7ae",
  "documentTitle": "Wix | Results Presentation Deck | 14 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-11-01 00:00:00",
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  "pageNumber": 8,
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  "density": "dense",
  "nDataPoints": 11,
  "notes": "The chart uses a cohort analysis visualization to track revenue accumulation over quarters passed for different starting years.",
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  "slideHref": "/slides/019de510-30c0-737c-a13c-07ecb776bae7/8",
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      "kind": "callout",
      "text": "Building on momentum of strong base of larger user cohorts: Collections y/y growth of Q1 and Q2 2020 user cohorts accelerated in Q3. Older cohorts sustain strong y/y growth",
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      "text": "Cumulative Collections from Q1 User Cohorts ($ millions)",
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      "kind": "source-note",
      "text": "Note: Data as of September 30, 2020. Excludes collections from users coming from the Wix Logo Maker funnel. It also excludes collections from Flok, DeviantArt and Wix Answers.",
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      "kind": "title",
      "text": "Increasing monetization of user cohorts",
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      "evidence": "The mention of 'Efficient marketing based on 7-9 month TROI' implies a consideration of the cost of inaction.",
      "position": 0,
      "objective": "to demonstrate the effectiveness of Wix's marketing strategy",
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