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  "docSlug": "35596dc185e1ea3b46e57eb30326f7ae",
  "documentTitle": "Wix | Results Presentation Deck | 14 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-11-01 00:00:00",
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  "pageNumber": 7,
  "pageCount": 14,
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  "slideType": "kpi_overview",
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  "density": "dense",
  "nDataPoints": 8,
  "notes": "The slide includes a detailed footnote defining the calculation methodology for ARR.",
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      "text": "+24% y/y",
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      "text": "ARR growth from Q4'18 to Q3'20",
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      "text": "($ millions)",
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      "text": "Note: Annualized Recurring Revenue (ARR) is calculated as Monthly Recurring Revenue (MRR) multiplied by 12. MRR is calculated as the total of (i) all active Creative Subscriptions in effect on the last day of the period...",
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      "name": "Cost Of Inaction",
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      "evidence": "The mention of 'Efficient marketing based on 7-9 month TROI' implies a consideration of the cost of inaction.",
      "position": 0,
      "objective": "to demonstrate the effectiveness of Wix's marketing strategy",
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      "structure": "The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation",
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