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  "docSlug": "35596dc185e1ea3b46e57eb30326f7ae",
  "documentTitle": "Wix | Results Presentation Deck | 14 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-11-01 00:00:00",
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  "density": "dense",
  "nDataPoints": 1,
  "notes": "The chart uses a color-coded legend for cohort years and a dashed bracket to highlight the forecast period.",
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  "slideHref": "/slides/019de510-30c0-737c-a13c-07ecb776bae7/10",
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      "kind": "chart",
      "text": "Stacked bar chart of collections by cohort year",
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      "kind": "disclaimer",
      "text": "Note: Data represents actual Collections from Q1'10 – Q3'20 cohorts since creation and forecasted future cumulative collections through Q3'28, based on current cohort behavior. Beginning in Q3 2020, we included expected future collections from Wix Payments, and we applied this impact retroactively",
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      },
      "kind": "legend",
      "text": "2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020",
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      "kind": "metric",
      "text": "$9.2 Billion",
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      "kind": "paragraph",
      "text": "Actual and Potential Future Collections From Q1'10 – Q3'20 Cohorts",
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      "kind": "title",
      "text": "Existing cohorts are a growing source of future collections",
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      "name": "Pareto Focus",
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      "evidence": "The presentation focuses on a few key metrics that drive growth.",
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      "structure": "The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation",
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