{
  "docId": "019de510-2cb6-742c-b2d5-c10f3bce9397",
  "docSlug": "e1e74a335d1b286a2b866ebe6978ddaa",
  "documentTitle": "SmileDirectClub | Results Presentation Deck | 27 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 6,
  "pageCount": 27,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "before_after",
  "function": "illustrate_case",
  "density": "sparse",
  "nDataPoints": 1,
  "notes": "The slide uses social proof to validate the brand's scale and efficacy.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-2cb6-742c-b2d5-c10f3bce9397/6",
  "deckHref": "/decks/019de510-2cb6-742c-b2d5-c10f3bce9397",
  "deckJsonHref": "/decks/019de510-2cb6-742c-b2d5-c10f3bce9397.json",
  "deckAnchorHref": "/decks/019de510-2cb6-742c-b2d5-c10f3bce9397#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.788,
        "w": 0.966,
        "x": 0.032,
        "y": 0.12
      },
      "kind": "image",
      "text": "Collage of before and after teeth photos",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1471585-a254-43b6-8d27-ea953b240828",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.089,
        "x": 0.048,
        "y": 0.935
      },
      "kind": "other",
      "text": "smile direct club logo",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30d5f73d-cb16-4aa8-8223-0ab8733437ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.083,
        "w": 0.564,
        "x": 0.218,
        "y": 0.038
      },
      "kind": "title",
      "text": "Over 1 million happy grinners.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f19cf9b9-e952-45a2-b516-48231308434e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "a7f60c9d-30a0-45cf-b636-fc338011ef1b",
      "evidence": "Collage of before and after teeth photos",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "f8cf3bab-10a0-484a-8c73-440806782559",
      "evidence": "Visual comparison of teeth before and after treatment",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 5,
      "beatId": "396b48e5-8a27-432d-8173-566d1364563e",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The document presents financial results and KPIs that show significant growth and success",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 5,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "6ddfe78a-9dee-449b-8879-ffb8537109ec",
      "evidence": "The document presents a clear and logical sequence of financial results and KPIs",
      "position": 0,
      "objective": "To show the logic behind SmileDirectClub's growth and financial success",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}