{
  "docId": "019de510-2a33-7041-ab04-5c7595915af6",
  "docSlug": "6d8c3807e1b15648f912b6460f2fa3a8",
  "documentTitle": "Opendoor | SPAC Presentation Deck | 63 slides",
  "authorId": "opendoor",
  "authorName": "Opendoor",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 16,
  "pageCount": 63,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "customer_journey",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide uses a two-column layout to contrast customer motivations.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-2a33-7041-ab04-5c7595915af6/16",
  "deckHref": "/decks/019de510-2a33-7041-ab04-5c7595915af6",
  "deckJsonHref": "/decks/019de510-2a33-7041-ab04-5c7595915af6.json",
  "deckAnchorHref": "/decks/019de510-2a33-7041-ab04-5c7595915af6#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.62,
        "w": 0.19,
        "x": 0.501,
        "y": 0.252
      },
      "kind": "image",
      "text": "Family walking through a doorway",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a20912f-f0c4-4fd3-a027-ae8fefb4d5c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.62,
        "w": 0.19,
        "x": 0.054,
        "y": 0.252
      },
      "kind": "image",
      "text": "Father and son sitting on a couch",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9edec2c-d4c2-4ad4-a0e3-30399db98870",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.27,
        "y": 0.312
      },
      "kind": "list",
      "text": "Convenience sellers: Customers focused on simplicity, certainty and speed",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d6dc430-f1df-4b04-9388-26b21605ca63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.725,
        "y": 0.312
      },
      "kind": "list",
      "text": "Contingent buyers: Customers who need to unlock equity in current home in order to close on their next one",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b580de0e-339a-447d-9cf7-d3fa43d236e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.725,
        "y": 0.528
      },
      "kind": "metric",
      "text": "63% of Opendoor sellers also looking to buy another home",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f18f463-a33b-480f-8353-36e559935b7a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.27,
        "y": 0.705
      },
      "kind": "metric",
      "text": "49% of Opendoor sellers have kids (higher than national average)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d32bac49-e371-43f5-b6e2-e072090b33cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.27,
        "y": 0.528
      },
      "kind": "metric",
      "text": "62% of sellers cite convenience and certainty as primary reasons to sell to Opendoor",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f559fc84-6891-4480-ac46-e231993f5cd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.725,
        "y": 0.705
      },
      "kind": "metric",
      "text": "50% of Opendoor customers are selling their first home",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fead0dfe-7384-4fb4-b09b-dd547f599b37",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.61,
        "x": 0.044,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Note: Sellers looking to buy another home from September 2018 Opendoor closed seller survey; all other metrics from October 2020 Opendoor closed seller survey",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "304c2b7e-8e05-412e-b184-b7c926b3051a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.53,
        "x": 0.046,
        "y": 0.088
      },
      "kind": "title",
      "text": "Our customers want convenience and certainty",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1636d62-3d64-489f-9026-021bdcbc6956",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "34678eb3-d375-41dd-ad55-28014e138cc7",
      "evidence": "Segments customers into 'Convenience sellers' and 'Contingent buyers'",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 28,
      "from": 15,
      "beatId": "dbc862d3-4815-422f-bc43-c6fc0aa67bc7",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Traction is demonstrated on pages 15-28, highlighting home seller adoption, customer satisfaction, and growth metrics.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}