{
  "docId": "019de510-27a3-7178-adb7-d40758fdfcdb",
  "docSlug": "8abc90a75b26cc0691562d7e0cd05f25",
  "documentTitle": "McDonald's | Investor Presentation Deck | 19 slides",
  "authorId": "mcdonalds",
  "authorName": "McDonald's",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 19,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "before_after",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 18,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-27a3-7178-adb7-d40758fdfcdb/5",
  "deckHref": "/decks/019de510-27a3-7178-adb7-d40758fdfcdb",
  "deckJsonHref": "/decks/019de510-27a3-7178-adb7-d40758fdfcdb.json",
  "deckAnchorHref": "/decks/019de510-27a3-7178-adb7-d40758fdfcdb#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.75,
        "x": 0.08,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Stacked area chart showing G&A components over time",
      "attrs": null,
      "subkind": "area-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24ef3987-9804-435c-8487-0eaaadfad20a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.75,
        "x": 0.08,
        "y": 0.82
      },
      "kind": "table",
      "text": "Total G&A and % of systemwide sales data table",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7df8d7a5-b3a0-46c3-aa47-d781c91cdd8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.55,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "We’ve reduced “run the business” G&A to enable increased technology spend",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c208125-76d7-40d0-958e-6d3a24b48ec0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "790035e1-4b36-4563-8e24-14374627a095",
      "evidence": "We’ve reduced “run the business” G&A to enable increased technology spend",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "b9dc47eb-512c-4894-8ac4-bf21b8e1d5da",
      "evidence": "The slide contrasts the reduction of 'run the business' costs with the increase in technology investment.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 4,
      "beatId": "2c4ac9e3-c3d0-4aa7-a511-ee0b32508cda",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The deck presents systemwide sales and G&A metrics",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 5,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "64a9934e-afaf-446b-b464-cd0a562ee1d9",
      "evidence": "The deck uses a before-after slide to show the change",
      "position": 0,
      "objective": "Highlight reduction in G&A and increased technology spend",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.8,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}