{
  "docId": "019de510-27a3-7178-adb7-d40758fdfcdb",
  "docSlug": "8abc90a75b26cc0691562d7e0cd05f25",
  "documentTitle": "McDonald's | Investor Presentation Deck | 19 slides",
  "authorId": "mcdonalds",
  "authorName": "McDonald's",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 19,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "sparse",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de510-27a3-7178-adb7-d40758fdfcdb/12",
  "deckHref": "/decks/019de510-27a3-7178-adb7-d40758fdfcdb",
  "deckJsonHref": "/decks/019de510-27a3-7178-adb7-d40758fdfcdb.json",
  "deckAnchorHref": "/decks/019de510-27a3-7178-adb7-d40758fdfcdb#slide-12",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.45,
        "x": 0.11,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a77fc807-e18a-4b5d-ae4a-efb46f1f63f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.358,
        "x": 0.556,
        "y": 0.468
      },
      "kind": "paragraph",
      "text": "1.5% – 2% Systemwide Sales Growth",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e7c0b62d-0243-4c66-a4dd-d05187df6844",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.085,
        "x": 0.067,
        "y": 0.058
      },
      "kind": "title",
      "text": "2022",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01f9ed15-6fbf-45bb-bbde-88f36f03cbdc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.358,
        "x": 0.556,
        "y": 0.352
      },
      "kind": "title",
      "text": "New Restaurants",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7551b8cb-ed3d-4eba-a553-0d471ed12e9d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 11,
      "beatId": "e41971d1-b446-48bd-b57e-0acb76533af4",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The deck outlines new restaurants, free cash flow, and capital allocation priorities",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 12,
      "name": "Hypothesis Test",
      "slug": "42-hypothesis-test",
      "bestFor": "Strategy validation, due diligence, research presentations",
      "matchId": "0379aa0d-4a94-4187-bd8e-e021384f6a34",
      "evidence": "The deck presents data on new restaurants and systemwide sales growth",
      "position": 1,
      "objective": "Test the hypothesis that new restaurants drive systemwide sales growth",
      "structure": "The Hypothesis -> Test 1 (Supports/Refutes) -> Test 2 (Supports/Refutes) -> Conclusion (Validated/Pivoted)",
      "confidence": 0.6,
      "description": "State a hypothesis upfront, then systematically prove or disprove it with evidence"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}