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  "docSlug": "be19479a03aa90fcf4bd75b6f1ec899c",
  "documentTitle": "Sumo Logic | SPAC Presentation Deck | 30 slides",
  "authorId": "sumo-logic",
  "authorName": "Sumo Logic",
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  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-10-01 00:00:00",
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  "pageNumber": 21,
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  "slideType": "traction",
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  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The chart illustrates the 'land and expand' strategy where older cohorts continue to grow their ARR contribution over time.",
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  "slideHref": "/slides/019de510-16ae-716a-b97c-cfd1ab6cffd8/21",
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      "kind": "callout",
      "text": "Compelling land and expand with cohorts\n\nAverage cohort expansion CAGR: >35%\n\nCustomers >$1M ARR have expanded more than 10x on average since initial land",
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      "kind": "chart",
      "text": "Stacked area chart of ARR by cohort year from FY13 to FY20",
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      "kind": "disclaimer",
      "text": "1. For a description of how we define ARR, please see the Appendix",
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      "kind": "legend",
      "text": "2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013",
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      "kind": "title",
      "text": "ARR cohort",
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      "evidence": "The loop is visible from page 4 (why now) to page 26 (now is the time for Sumo Logic).",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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