{
  "docId": "019de50f-f896-715c-a3d6-a260b2ff02bc",
  "docSlug": "2e0093055d9bc51f4b06975cedc10d1b",
  "documentTitle": "Intertek | Investor Conference Presentation Deck | 12 slides",
  "authorId": "intertek",
  "authorName": "Intertek",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 7,
  "pageCount": 12,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "cover",
  "function": "front_matter",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a stock photo of a person looking up at skyscrapers to convey ambition or scale.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-f896-715c-a3d6-a260b2ff02bc/7",
  "deckHref": "/decks/019de50f-f896-715c-a3d6-a260b2ff02bc",
  "deckJsonHref": "/decks/019de50f-f896-715c-a3d6-a260b2ff02bc.json",
  "deckAnchorHref": "/decks/019de50f-f896-715c-a3d6-a260b2ff02bc#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.06,
        "x": 0.91,
        "y": 0.03
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0bd533fb-ac6f-4a1d-b8ee-32b672441806",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "818e7237-92d5-47ff-a1fd-3f5e4481c9b8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.4,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "Investors Chronicle\n31 July 2020",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2959a9e-abf4-4b3f-9bb6-d6d311a13e4e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.2,
        "y": 0.35
      },
      "kind": "title",
      "text": "INTERTEK EYES POST-COVID GROWTH",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3e687b4-4258-4a1b-83db-380d981e65de",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "e6ad5223-9d17-4633-a70c-4c1fdd5cde5a",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The slides discussing mission-critical services and COVID-19 recovery create a sense of need.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 7,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "06dd0d12-e9ce-426a-a491-51d695547196",
      "evidence": "The deck highlights the post-COVID growth outlook and GDP+ organic revenue growth in real terms.",
      "position": 0,
      "objective": "Why now is the time for Intertek's growth",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}