{
  "docId": "019de50f-f815-779d-8723-67cbbaa4a076",
  "docSlug": "69027305d2edebafa2b752c8070e6655",
  "documentTitle": "Hubspot | Investor Day Presentation Deck | 57 slides",
  "authorId": "hubspot",
  "authorName": "HubSpot",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7761332,
  "pageNumber": 19,
  "pageCount": 57,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "segmentation",
  "function": "frame_situation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a side-by-side comparison framework to define the target segment.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-f815-779d-8723-67cbbaa4a076/19",
  "deckHref": "/decks/019de50f-f815-779d-8723-67cbbaa4a076",
  "deckJsonHref": "/decks/019de50f-f815-779d-8723-67cbbaa4a076.json",
  "deckAnchorHref": "/decks/019de50f-f815-779d-8723-67cbbaa4a076#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.52,
        "y": 0.23
      },
      "kind": "image",
      "text": "Buyer icon",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c8ad4d0-59dc-4e19-9c87-704b903d1f84",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.06,
        "y": 0.23
      },
      "kind": "image",
      "text": "Company icon",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7e58110-6629-46a9-bad0-1233183e0ffd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.4,
        "x": 0.06,
        "y": 0.48
      },
      "kind": "list",
      "text": "Company attributes: Core Challenge, What HubSpot Replaces, Use Case",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52565f3c-27e5-442b-981c-d16ed0315ea3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.4,
        "x": 0.52,
        "y": 0.48
      },
      "kind": "list",
      "text": "Buyer attributes: Persona, How they find HubSpot, How they buy",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab7236a5-b46d-460c-9599-bb1e56ce2282",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.4,
        "x": 0.07,
        "y": 0.08
      },
      "kind": "title",
      "text": "Corporate Segment deep dive",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99475641-4969-4c95-983e-ee47c7b6e132",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-persona",
      "slug": null,
      "matchId": "cb63caac-0c87-496a-8815-f4ab7e301bfa",
      "evidence": "Defines the buyer persona and company characteristics for a specific segment.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 11,
      "beatId": "09ff9fc4-e490-490f-8b59-ad6b88f3317f",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The deck dives into customer segments and their challenges",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 18,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "52fcb0ea-63d5-4496-9913-00f5c01741eb",
      "evidence": "The deck presents a case study highlighting the benefits of using HubSpot's solutions",
      "position": 0,
      "objective": "Show the benefits of using HubSpot's solutions",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}