{
  "docId": "019de50f-f24b-765b-91ea-dbeb62d1d117",
  "docSlug": "48086c21c683848233fc23d717f70426",
  "documentTitle": "Asana | IPO Presentation Deck | 89 slides",
  "authorId": "asana",
  "authorName": "Asana",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 55,
  "pageCount": 89,
  "prevPage": 54,
  "nextPage": 56,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The image shows a Kanban-style board interface with multiple columns and cards, likely representing a workflow or content calendar.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de50f-f24b-765b-91ea-dbeb62d1d117/55",
  "deckHref": "/decks/019de50f-f24b-765b-91ea-dbeb62d1d117",
  "deckJsonHref": "/decks/019de50f-f24b-765b-91ea-dbeb62d1d117.json",
  "deckAnchorHref": "/decks/019de50f-f24b-765b-91ea-dbeb62d1d117#slide-55",
  "components": [
    {
      "bbox": {
        "h": 0.97,
        "w": 0.57,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Person looking at a laptop screen.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8327fa24-3f1a-456f-a2ae-4009338ea472",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.715,
        "w": 0.43,
        "x": 0.57,
        "y": 0.285
      },
      "kind": "image",
      "text": "Software interface showing a Kanban board with columns like 'Campaigns', 'Content planning', and 'Next steps'.",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d830cf84-48a3-415d-a081-6df49b19495b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 61,
      "from": 51,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "1f42803e-a753-4db6-83f4-0c5a36746f46",
      "evidence": "The section highlighting Asana's product and customer testimonials aligns with the Golden Circle loop.",
      "position": 1,
      "objective": "Why is Asana's work management platform effective?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}