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  "documentTitle": "Wix | Results Presentation Deck | 17 slides",
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  "authorName": "Wix",
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  "presentationDate": "2020-08-01 00:00:00",
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  "notes": "The chart uses a broken axis to represent the large difference between marketing spend and long-term collections.",
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      "kind": "chart",
      "text": "Q2 2020 User Cohort comparison of Marketing Costs vs Cohort Collections",
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      "text": "Incremental marketing investment in Q2 creating significantly larger user cohorts; Already during Q2, we have returned 1/2 our increased marketing investment; Proven history of generating ongoing collections through cohorts; Higher rates of conversion of users to subscriptions + increasing ACPS driving higher ARR",
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