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  "documentTitle": "UTZ Brands | SPAC Presentation Deck | 49 slides",
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  "authorName": "Utz Brands",
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  "presentationDate": "2020-08-01 00:00:00",
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  "pageNumber": 28,
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  "nDataPoints": 21,
  "notes": "The slide uses a combination of bar charts for marketing spend comparison and a series of paired bar charts to show growth (CAGR) and distribution expansion for four specific brands.",
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      "kind": "chart",
      "text": "Advertising Expense % of Sales",
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      "kind": "chart",
      "text": "Retail Sales and ACV Distribution for Utz, Zapp's, Good Health, Golden Flake",
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      "text": "Add “pull” marketing to successful trade “push” strategies; Reallocate existing spend to higher ROI marketing; Leverage and invest more in consumer research and insights; Enhance new product innovation capabilities and resources; Strengthen sales execution with improved analytics and technology",
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      "text": "Source: Company filings, Management estimates. IRI MULO-C data for 2014 and 2019 calendar years. 1). Represents last reported fiscal year advertising expense as a % of Net Sales per most recent form 10-K reviewed as of April 29, 2020.",
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      "kind": "title",
      "text": "1 Accelerate Power Brands Through Enhanced Marketing and Innovation",
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