{
  "docId": "019de50f-ee2b-739b-a363-e177ec55e0ee",
  "docSlug": "47e38e6a7a10e3350c5d92bb76b2ad1f",
  "documentTitle": "SmileDirectClub | Results Presentation Deck | 23 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 10,
  "pageCount": 23,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "propose_solution",
  "function": "propose_solution",
  "density": "dense",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-ee2b-739b-a363-e177ec55e0ee/10",
  "deckHref": "/decks/019de50f-ee2b-739b-a363-e177ec55e0ee",
  "deckJsonHref": "/decks/019de50f-ee2b-739b-a363-e177ec55e0ee.json",
  "deckAnchorHref": "/decks/019de50f-ee2b-739b-a363-e177ec55e0ee#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.25,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "image",
      "text": "Icons for COGS (machine), Sales & Marketing (storefront), and G&A (credit card)",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64339758-d1d6-4849-b4b7-bbf6bd88018c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.5,
        "x": 0.27,
        "y": 0.22
      },
      "kind": "list",
      "text": "Strategic initiatives for COGS, S&M, and G&A",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb08ca61-0356-47b4-bfa5-608338873eda",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.2,
        "x": 0.78,
        "y": 0.185
      },
      "kind": "metric",
      "text": "Long Term % of Revenue targets: 85%, 40-45%, 15%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0aee18f7-e427-46cc-9d7b-424d9c0a81e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.085,
        "w": 0.895,
        "x": 0.048,
        "y": 0.115
      },
      "kind": "paragraph",
      "text": "Leveraging automation, our existing SmileShop footprint and cost discipline to drive towards profitability.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96961514-02e8-48aa-b87d-ee3b7c10dcd9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.72,
        "w": 0.93,
        "x": 0.035,
        "y": 0.215
      },
      "kind": "table",
      "text": "COGS, Sales & Marketing, G&A strategies and long-term % of revenue targets",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61bf7d8d-f9cf-4944-833c-6e306532f54e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.095,
        "w": 0.268,
        "x": 0.048,
        "y": 0.055
      },
      "kind": "title",
      "text": "Cost Levers.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97555e7e-f748-4f1f-ab24-81516317e3d4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Pyramid Principle",
      "slug": "pyramid-principle",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "4608ff12-8b82-44b2-a510-06cd0f237d3f",
      "evidence": "Leveraging automation, our existing SmileShop footprint and cost discipline to drive towards profitability.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 8,
      "beatId": "ad0015b9-b8ce-4f2c-8334-bbce0642d0bd",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Growth initiatives and leveraging automation to drive profitability",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e2ed009b-ff9d-4f71-9f8b-8f7b9323874b",
      "evidence": "The deck presents financial results and growth initiatives to address the cost of inaction",
      "position": 0,
      "objective": "Highlighting the need to drive towards profitability",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}