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  "docSlug": "079a6c4340b2bfd53a9605702189c320",
  "documentTitle": "Rippling | Start Up Pitch Deck | 14 slides",
  "authorId": "rippling",
  "authorName": "Rippling",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-08-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 14,
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  "slideType": "traction",
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  "density": "dense",
  "nDataPoints": 240,
  "notes": "The table uses a heatmap-style color gradient to visualize retention performance. The bottom section is shaded grey to indicate projected estimates.",
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  "slideHref": "/slides/019de50f-ed1f-734c-a10e-9d2576a068dd/14",
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      "kind": "callout",
      "text": "Illustrative numbers shown, not actuals",
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      "text": "Source: [Acme Company] Internal Data. Note: Bookings figures as of 2020-06-30. Definition: Net Dollar Retention Rate = Total Bookings ARR (after expansion, contraction, cross-sell, churn) in current period for customers acquired 12 months prior / Total Bookings ARR (after expansion, contraction, cross-sell, churn) for the same customers as of prior period.",
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      "text": "Estimates on new cohort expansion in grey",
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      "kind": "paragraph",
      "text": "Based on recent cohort trend we estimate ~125% net dollar retention rate over 12 months for customers added in June 2020.",
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      "text": "Cohort retention matrix",
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      "kind": "title",
      "text": "Net Dollar Retention by Cohort Month",
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