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  "docSlug": "079a6c4340b2bfd53a9605702189c320",
  "documentTitle": "Rippling | Start Up Pitch Deck | 14 slides",
  "authorId": "rippling",
  "authorName": "Rippling",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-08-01 00:00:00",
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  "pageNumber": 13,
  "pageCount": 14,
  "prevPage": 12,
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  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 13,
  "notes": "The slide explicitly states these are illustrative numbers, not actuals.",
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  "imagePath": null,
  "slideHref": "/slides/019de50f-ed1f-734c-a10e-9d2576a068dd/13",
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  "deckAnchorHref": "/decks/019de50f-ed1f-734c-a10e-9d2576a068dd#slide-13",
  "components": [
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      "kind": "callout",
      "text": "Illustrative numbers shown, not actuals",
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      "kind": "chart",
      "text": "Monthly NDR percentages from 160% to 125%",
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      "kind": "disclaimer",
      "text": "Note: Bookings figures as of 2020-06-30. Definition: % Net Dollar Retention Rate = Total Bookings ARR (after expansion, contraction, cross-sell, churn) in current period (inclusive of customers acquired 12+ months ago) divided by Total Bookings ARR (after expansion, contraction, cross-sell, churn) for same customer base as of 1 year prior.",
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      "kind": "source-note",
      "text": "Source: [Acme Company] Internal Data.",
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      "kind": "title",
      "text": "Net Dollar Retention Rate of Customers Acquired 12+ Months Ago",
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      "beatId": "54718154-7c22-421f-8a11-6452fb3e68da",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
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      "evidence": "Traction metrics are shown from pages 4 to 14",
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