{
  "docId": "019de50f-cf32-7083-a660-e3abeeaf859a",
  "docSlug": "8869871b596d72a5cee079c435cd40e7",
  "documentTitle": "BAT | Results Presentation Deck | 55 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-07-01 00:00:00",
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  "pageNumber": 28,
  "pageCount": 55,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "segmentation",
  "function": "present_framework",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a grid layout to map specific brand logos to their respective market segments.",
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  "slideHref": "/slides/019de50f-cf32-7083-a660-e3abeeaf859a/28",
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      "kind": "image",
      "text": "Brand logos for Dunhill, Kent, Newport, Natural American Spirit, Lucky Strike, Camel, Rothmans, Pall Mall",
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      "text": "Premium 36% of Group CPTO*",
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      "text": "Mid 19% of Group CPTO*",
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      "text": "VFM 45% of Group CPTO*",
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      "kind": "source-note",
      "text": "Source: Company internal estimates at constant rates. The BAT Group does not own all brands featured in this presentation in all markets, e.g. BAT is the owner of Camel and Natural American Spirit in US only. *Estimated consumer price turnover (CPTO) Combustible Strategic Brands FY 2019.",
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      "kind": "title",
      "text": "Driving value growth and strong pricing",
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      "text": "Combustibles: Well balanced portfolio",
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      "evidence": "Categorization of portfolio into Premium, Mid, and VFM segments.",
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      "evidence": "The presentation builds desire for the company's Multi-Category strategy by highlighting its growth potential.",
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      "parentBeatSlug": "evidence"
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  "loops": [
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      "name": "Golden Circle",
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