{
  "docId": "019de50f-cf32-7083-a660-e3abeeaf859a",
  "docSlug": "8869871b596d72a5cee079c435cd40e7",
  "documentTitle": "BAT | Results Presentation Deck | 55 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 25,
  "pageCount": 55,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "Slide highlights growth metrics and strategic pivots.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-cf32-7083-a660-e3abeeaf859a/25",
  "deckHref": "/decks/019de50f-cf32-7083-a660-e3abeeaf859a",
  "deckJsonHref": "/decks/019de50f-cf32-7083-a660-e3abeeaf859a.json",
  "deckAnchorHref": "/decks/019de50f-cf32-7083-a660-e3abeeaf859a#slide-25",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.9,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "image",
      "text": "Vuse, Velo, glo logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b4c0d35-f7aa-43b6-b1e5-381b641574bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.9,
        "x": 0.05,
        "y": 0.035
      },
      "kind": "list",
      "text": "Adding 2.7m Non-Combustible product consumers; Delivering 12.7% revenue growth; Investing an additional £250m; Successfully pivoting to digital; Growing share in Vapour and THP.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15c256d0-70b4-44aa-9508-3f5fc73462f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.02,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Share growth versus FY19. Source: Company data. * On an adjusted, constant rate basis. See Appendix A1 & A2. ** Marketing Investment *** Volume share in THP, Value share in Vapour",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b8931fe-5559-4ba7-8bc5-2e44dbea190f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "NEW CATEGORIES: Driving a Step-Change",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8fbc01c6-75a2-4069-a8e8-62eb58f61742",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "a2340bca-6cb0-4e33-b98e-5ca19dab3882",
      "evidence": "The slide presents information in a bullet list format, clearly using a list presentation to highlight key achievements.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 34,
      "from": 21,
      "beatId": "80d3c4c8-e259-4994-b474-c0e73bf16cc8",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The presentation builds desire for the company's Multi-Category strategy by highlighting its growth potential.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 28,
      "from": 21,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "e4c35dc4-fbf5-4660-b3b9-37167fd40a77",
      "evidence": "The presentation explains the company's strategy and its benefits, such as driving growth and delivering a step-change.",
      "position": 1,
      "objective": "Why is the Multi-Category strategy effective?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}