{
  "docId": "019de50f-cb3f-7195-a57a-555f2e8cbcef",
  "docSlug": "fab7748c9d2119730a742a45014c305b",
  "documentTitle": "Tattooed Chef | SPAC Presentation Deck | 31 slides",
  "authorId": "tattooed-chef",
  "authorName": "Tattooed Chef",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-06-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 12,
  "pageCount": 31,
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  "nextPage": 13,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 10,
  "notes": "The slide uses a donut chart to segment the market and overlays arrows to indicate strategic focus areas.",
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  "slideHref": "/slides/019de50f-cb3f-7195-a57a-555f2e8cbcef/12",
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  "deckAnchorHref": "/decks/019de50f-cb3f-7195-a57a-555f2e8cbcef#slide-12",
  "components": [
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        "x": 0.42,
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      "kind": "chart",
      "text": "2019 U.S. FROZEN RETAIL SALES: $55.2bn",
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      "text": "The growth in the frozen food category has been primarily driven by the recent product innovation as a response to the growing demand for great tasting, clean label and convenient options. The overall frozen food category outpaced the general center of store food categories. Millennials and Gen Z are driving growth in the frozen foods section due to convenience, frozen fresh and plant-based foods. The number of consumers who say convenience had a significant impact on their food purchase decision has grown from 49% in 2017 to 57% in 2019. Longer term opportunity to penetrate the $380 billion global frozen food market.",
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      "kind": "source-note",
      "text": "1) CY 2019, Nielsen xAOC + Conv. 2) 2019 Food & Health Survey. International Food Information Council 2019. 3) Grand View Research.",
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      "kind": "title",
      "text": "Plant-based products are gaining share across multiple segments within the frozen food category",
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      "kind": "title",
      "text": "Massive opportunity to disrupt the $55bn U.S. Frozen Food category",
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      "evidence": "Segments the total addressable market into specific sub-categories and strategic opportunity buckets.",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
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      "evidence": "Slides 10-12 provide market sizing and growth data for the plant-based food industry.",
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      "name": "Why Now",
      "slug": "15-why-now",
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      "evidence": "Slides 10-17 present market trends, growth data, and the company's momentum, building a case for why now is the right time to invest.",
      "position": 0,
      "objective": "Why now is the right time to invest in Tattooed Chef",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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