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  "docId": "019de50f-c7c3-76c9-a18b-ff39c607eadd",
  "docSlug": "9e90408d6a9bb48b5efa750060f25d57",
  "documentTitle": "Nextdoor | Other Presentation Deck | 23 slides",
  "authorId": "nextdoor",
  "authorName": "Nextdoor",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 17,
  "pageCount": 23,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Includes a screenshot of a Nextdoor post as a testimonial.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de50f-c7c3-76c9-a18b-ff39c607eadd/17",
  "deckHref": "/decks/019de50f-c7c3-76c9-a18b-ff39c607eadd",
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  "deckAnchorHref": "/decks/019de50f-c7c3-76c9-a18b-ff39c607eadd#slide-17",
  "components": [
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      "kind": "image",
      "text": "Photos of Cracked and Battered storefront and owners",
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      "kind": "list",
      "text": "Staying loyal to local; Keeping commitments to pre-COVID plans; Buying gift certificates in advance; Referring the business; Tipping or donations; Buying online; Sharing on social media; Trusting products; Communicating needs; Being patient; Staying safe",
      "attrs": null,
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      "kind": "quote",
      "text": "As a Nurse, and owner of Cracked and Battered, We’re feeding ya’ll! As an appreciation to healthcare workers, my father has decided free meals to healthcare workers!",
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      "kind": "source-note",
      "text": "Source: Nextdoor small business owner US survey data 4/2020",
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      "kind": "title",
      "text": "Neighbors, are leaning on each other, and local businesses are leaning on neighbors, too",
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      "evidence": "The slide presents a list of actions that local businesses and neighbors take, mapping the customer journey.",
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      "evidence": "The slide uses narrative to convey the relationship between neighbors and local businesses.",
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      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Normal",
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      "evidence": "The document presents a new normal for neighbor behavior and local businesses",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
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      "evidence": "The document presents insights on neighbor needs and behavior",
      "position": 1,
      "objective": "Understanding the voice of the customer (neighbors)",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
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