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  "docSlug": "17319fb898705faf9c441f1d5c21e4cd",
  "documentTitle": "Capdesk | Start Up Pitch Deck | 19 slides",
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  "presentationDate": "2020-06-01 00:00:00",
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  "notes": "The slide uses a numbered list to present market evidence for the 'Why Now' thesis.",
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      "kind": "callout",
      "text": "option holders and shareholders in unlisted companies are at its highest while IPOs are at its lowest",
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      "text": "1. No Liquidity: IPOs have stagnated since 2000 (Economist 2018)\n2. Missing Investment Opportunities: Uncalled PE capital is at the highest yet (Bain & Company, 2018)\n3. More Employees in Private Companies: Employee owned businesses in the UK growing by 10% year on year (UK Employee Ownership Association 2018)\n4. More Funding in Startups: Total annual global funding increased nearly 50% in 2017 (CBS insights)",
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      "kind": "title",
      "text": "Why Now?",
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      "evidence": "The why now section is presented on pages 7 and 8",
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      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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