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  "documentTitle": "Wix | Results Presentation Deck | 16 slides",
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  "authorName": "Wix",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-05-01 00:00:00",
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  "notes": "The slide illustrates the efficiency of marketing spend by showing how net collections grow relative to initial marketing costs for different cohorts.",
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      "text": "Note: Data as of March 31, 2020; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on marketing costs.",
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