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  "documentTitle": "SmileDirectClub | Results Presentation Deck | 19 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-05-01 00:00:00",
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  "slideType": "peer_benchmark",
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  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": "The slide uses a dual-axis chart for reviews and sentiment, and a bar chart for ratings, supplemented by key performance metrics in callout boxes.",
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      "kind": "callout",
      "text": "Average rating 4.6 / 5.0 with approx. 180K member reviews(3).",
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      "text": "Approx. 20% of members come from referrals.",
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      "text": "BBB rating of A+",
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      "kind": "callout",
      "text": "NPS 51(2) - one of the highest in spec. healthcare industry.",
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      "text": "Customer Rating",
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      "kind": "source-note",
      "text": "Source: Internal company surveys, public information. Data as of March 2020. Note: DTC rating is an average of DTC competitors. DSO rating is average of two larger DSOs in the US. (1) Google rating. (2) All time average rating. (3) Company website.",
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      "kind": "subtitle",
      "text": "We compared our member satisfaction scores with those of other DTC competitors and traditional DSO providers and consistently tracked higher than the competition.",
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      "kind": "title",
      "text": "SDC has built a brand at scale that our members love.",
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