{
  "docId": "019de50f-b751-72ba-b03b-c58a68b60ad7",
  "docSlug": "b01492524c30e0b2040443b3301f0919",
  "documentTitle": "SmileDirectClub | Results Presentation Deck | 19 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 3,
  "pageCount": 19,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "sparse",
  "nDataPoints": 1,
  "notes": "The slide uses a 'before-after' visual narrative to build social proof.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-b751-72ba-b03b-c58a68b60ad7/3",
  "deckHref": "/decks/019de50f-b751-72ba-b03b-c58a68b60ad7",
  "deckJsonHref": "/decks/019de50f-b751-72ba-b03b-c58a68b60ad7.json",
  "deckAnchorHref": "/decks/019de50f-b751-72ba-b03b-c58a68b60ad7#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.78,
        "w": 0.94,
        "x": 0.03,
        "y": 0.12
      },
      "kind": "image",
      "text": "Collage of customer before and after photos",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c7825bd-64a1-48f8-a047-c25d0fe4124b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.09,
        "x": 0.04,
        "y": 0.93
      },
      "kind": "other",
      "text": "smile direct club logo",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f694406f-6d3b-4aaf-ad74-5866ace37c32",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.58,
        "x": 0.21,
        "y": 0.03
      },
      "kind": "title",
      "text": "Over 1 million happy grinners.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cadb88b5-7af4-4f30-a4c1-36449bf747d3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "7f790c69-4707-40ff-9e36-15630ba0c896",
      "evidence": "Over 1 million happy grinners.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "923fa1a9-8182-416e-9eb2-1044f9d24bb8",
      "evidence": "The slide presents a collection of before-and-after photos to demonstrate product efficacy.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 1,
      "beatId": "de343dd0-6c38-46ed-8ecd-d0ab7c2bc272",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The deck starts with an overview of the company and its value propositions.",
      "position": 0,
      "confidence": 0.7,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "87411bad-013b-4851-b12d-d6a8812659fa",
      "evidence": "The testimonial slide highlights the success of the company's solution.",
      "position": 0,
      "objective": "Highlight the benefits of SmileDirectClub's solution",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}