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  "docSlug": "b01492524c30e0b2040443b3301f0919",
  "documentTitle": "SmileDirectClub | Results Presentation Deck | 19 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-05-01 00:00:00",
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  "pageNumber": 11,
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  "density": "overcrowded",
  "nDataPoints": 28,
  "notes": "Includes a table of operational metrics and a combo chart showing absolute spend vs percentage of revenue.",
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      "kind": "chart",
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      "text": "Our long-term target of 40-45% of revenue remains intact.",
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      "text": "Marketing and selling expenses came in at $142 million or 72% of net revenue in the quarter, compared to 54% of net revenue in Q1 of 2019. Sequentially, marketing and selling as a percentage of revenue was flat.",
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      "text": "Adjusting for the impact of COVID, marketing and selling as a percentage of revenue would have been approximately 66% of net revenue for the quarter, representing a 600-basis point sequential improvement. It was 56% of net revenue in February, supporting our 66% estimate for the quarter.",
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      "text": "Over the course of Q1, we saw drastic declines in marketing and selling as a percent of revenue, affirming our belief in the cycle-resistant nature of our business model, and pointing to increased efficiencies in marketing and selling.",
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      "text": "Quarterly table showing Referrals as % of Aligner Orders and SmileShop Count from Q3 2018 to Q1 2020.",
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