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  "documentTitle": "Instacart | Start Up Pitch Deck | 10 slides",
  "authorId": "instacart",
  "authorName": "Instacart",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-03-01 00:00:00",
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  "pageNumber": 9,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Uses an icon-grid to visualize market share of $838B total grocery GTV.",
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  "slideHref": "/slides/019de50f-97a8-75e9-9f5c-00d16cbe8fe8/9",
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      "kind": "chart",
      "text": "US Total Grocery Gross Transaction Value = $838B. Each store icon represents $8B in GTV.",
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      "text": "80% of grocery shopping occurs outside of Walmart & Amazon\n96% of customers who haven't tried online grocery would pick a store they already shop from",
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      "text": "Source: Google & Bain Study",
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      "kind": "title",
      "text": "Fragmented industry requires a comprehensive strategy",
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