{
  "docId": "019de50f-97a8-75e9-9f5c-00d16cbe8fe8",
  "docSlug": "e383e5ed4d2841f724d0bd2430aa9fc6",
  "documentTitle": "Instacart | Start Up Pitch Deck | 10 slides",
  "authorId": "instacart",
  "authorName": "Instacart",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7994376,
  "pageNumber": 7,
  "pageCount": 10,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a customer journey framework to show product placement across six distinct app screens.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de50f-97a8-75e9-9f5c-00d16cbe8fe8/7",
  "deckHref": "/decks/019de50f-97a8-75e9-9f5c-00d16cbe8fe8",
  "deckJsonHref": "/decks/019de50f-97a8-75e9-9f5c-00d16cbe8fe8.json",
  "deckAnchorHref": "/decks/019de50f-97a8-75e9-9f5c-00d16cbe8fe8#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.9,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "image",
      "text": "Six mobile app screenshots showing product placement",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93ea67d9-b236-47e3-8594-27baa4a5e729",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "list",
      "text": "Home Page, Department, Search, Item Details, Post Checkout, In 'Your Items'",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "578d38b3-afa7-4923-81b1-79402e2153b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "While Browsing, While Searching, Personalized After Ordering",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6ca2cd6-c7c2-4202-970a-8357ec8b4b2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Featured Product: Put your products in front of customers throughout the entire shopping experience",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f486dbf3-c875-409c-8d0b-de73abb1a91b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "7af6b485-8720-43ae-b808-6a016d9bcbec",
      "evidence": "The slide maps product placement across the chronological stages of a user's shopping experience.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}