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  "docSlug": "e383e5ed4d2841f724d0bd2430aa9fc6",
  "documentTitle": "Instacart | Start Up Pitch Deck | 10 slides",
  "authorId": "instacart",
  "authorName": "Instacart",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-03-01 00:00:00",
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  "pageNumber": 3,
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  "density": "balanced",
  "nDataPoints": 5,
  "notes": "The slide uses a representative photo to reinforce the demographic data points.",
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      "kind": "image",
      "text": "Woman holding a baby while using a tablet in a kitchen with groceries.",
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      "kind": "list",
      "text": "84% female; 41% of customers have children in the household; 56% live in suburbs, 34% in urban areas; #1 reason for trying Instacart is convenience; Consumers look to build their entire basket on Instacart to avoid a trip to the store",
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      "text": "Source: 2020 Instacart Consumer Survey (N=4.5K)",
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      "text": "Who Instacart consumers are",
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