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  "authorName": "Wix",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-02-01 00:00:00",
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  "nDataPoints": 10,
  "notes": "TROI = Time to Return On (Marketing) Investment. The chart shows the progression of returns from 4 to 20 quarters.",
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      "kind": "chart",
      "text": "Grouped bar chart showing marketing cost vs net collections per cohort",
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      "kind": "disclaimer",
      "text": "Note: Data as of December 31, 2019; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on marketing costs.",
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      "kind": "title",
      "text": "Efficient marketing based on 7-9 month TROI",
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