{
  "docId": "019de50f-942b-7226-a346-16159b6b5678",
  "docSlug": "8cd157426b19aca1dbf4183e1d16f7c8",
  "documentTitle": "Wix | Results Presentation Deck | 20 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 13,
  "pageCount": 20,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The chart uses a cohort analysis framework to visualize revenue retention and growth.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-942b-7226-a346-16159b6b5678/13",
  "deckHref": "/decks/019de50f-942b-7226-a346-16159b6b5678",
  "deckJsonHref": "/decks/019de50f-942b-7226-a346-16159b6b5678.json",
  "deckAnchorHref": "/decks/019de50f-942b-7226-a346-16159b6b5678#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.65,
        "y": 0.35
      },
      "kind": "callout",
      "text": "2018: $642M",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4c0fdce-584e-421a-8822-9db51cd1613b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.85,
        "y": 0.35
      },
      "kind": "callout",
      "text": "2019*: $680M",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fca7238e-da51-413e-9660-7884f6e596e7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.8,
        "x": 0.1,
        "y": 0.25
      },
      "kind": "chart",
      "text": null,
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac5c5882-cd62-4445-8841-8b5de7bb69a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Note: Excludes collections from users coming from the Wix Logo Maker funnel. It also excludes collections from Flok, DeviantArt, and Wix Answers. * 2019 collections are constant currency assuming FX rates remained the same as in 2018",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76706cf3-18bc-464a-82ce-e2477a4960b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.16
      },
      "kind": "subtitle",
      "text": "Annual collections by user cohort ($ millions)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f1999d9-fdd1-4368-ad26-04e25d049bc0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Growing base of cohort collections",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "675f94ec-54aa-469a-9dd6-5d04c15d93e9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "da1f78e7-d9c6-4fcc-9765-0756fff2d04b",
      "evidence": "The slide features a stacked bar chart with a clear title and callouts.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "cohort-analysis",
      "slug": null,
      "matchId": "ca2f2605-4e07-450c-91e5-eee5f4ddd1dd",
      "evidence": "The chart displays revenue grouped by the year of user acquisition (cohorts) over time.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 7,
      "beatId": "520e1e06-f9cc-48d3-9055-584579ba9208",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Slides on ARR, user and subscription bases, and monetization of user cohorts",
      "position": 1,
      "confidence": 0.7,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}