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  "documentTitle": "SmileDirectClub | Results Presentation Deck | 22 slides",
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  "authorName": "SmileDirectClub",
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  "presentationDate": "2020-02-01 00:00:00",
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  "notes": "The slide tracks marketing spend against revenue growth and operational metrics like SmileShop count.",
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      "kind": "chart",
      "text": "Marketing & selling expenses bar chart with overlay line for % of Net Revenue.",
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      "text": "Marketing and selling expenses were $141 million, in line with our expectation, or 72% of net revenue. We continued to make significant strategic investments in launching international markets, and building on our already strong brand recognition. We expect to begin to leverage our SmileShop footprint in 2020 and beyond, with our marketing and selling long-term target being 40-45% of revenue.",
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      "text": "Quarterly table showing Referrals as a % of Aligner Orders and SmileShop Count from Q3 2018 to Q4 2019.",
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