{
  "docId": "019de50f-8a9d-766a-906e-e851d7a0d231",
  "docSlug": "236bf23710bfd9fc3628c878ff7d4954",
  "documentTitle": "BAT | Results Presentation Deck | 40 slides",
  "authorId": "bat",
  "authorName": "British American Tobacco",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 32,
  "pageCount": 40,
  "prevPage": 31,
  "nextPage": 33,
  "slideType": "before_after",
  "function": "analyze_data",
  "density": "sparse",
  "nDataPoints": 6,
  "notes": "The chart illustrates the impact of underlying business changes, new category investments, and FX on operating margins.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-8a9d-766a-906e-e851d7a0d231/32",
  "deckHref": "/decks/019de50f-8a9d-766a-906e-e851d7a0d231",
  "deckJsonHref": "/decks/019de50f-8a9d-766a-906e-e851d7a0d231.json",
  "deckAnchorHref": "/decks/019de50f-8a9d-766a-906e-e851d7a0d231#slide-32",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.65,
        "x": 0.27,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Waterfall chart showing margin bridge from 42.6% to 43.1%",
      "attrs": null,
      "subkind": "waterfall-bridge",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9eb744fc-a7f1-41b7-b2e0-d2418fa93865",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "metric",
      "text": "+50bps growth v FY18",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed51da2a-14e5-4d34-9036-3275f16b52ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.05,
        "y": 0.03
      },
      "kind": "title",
      "text": "Increasing investment and growing margin",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19ed2f8b-4e03-4eb8-bf55-64da38d57101",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall / value bridge",
      "slug": "waterfall-bridge",
      "agent": null,
      "layer": "slide",
      "matchId": "4dd6ea6e-585f-43ea-8416-44a6b84b30d3",
      "evidence": "The slide features a chart/waterfall-bridge component, which displays a waterfall chart.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "waterfall-bridge",
      "slug": null,
      "matchId": "b6348c52-1148-4815-9440-043b5a75319f",
      "evidence": "The slide uses a waterfall chart to bridge two data points (2018 and 2019 margins) via intermediate factors.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 36,
      "from": 21,
      "beatId": "7f7bc86b-8928-4143-a200-d4ce1178c640",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The deck outlines BAT's plans for future growth and investment",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 33,
      "from": 32,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "fb93bf72-76ad-478a-adf9-6dbf4449941a",
      "evidence": "The deck shows a clear before-and-after comparison of BAT's financial performance",
      "position": 0,
      "objective": "Highlighting the increase in investment and growing margin",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    },
    {
      "to": 36,
      "from": 6,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "f8f87ffe-1c6d-4c3e-96b6-94419c519bda",
      "evidence": "The deck presents various KPIs and financial metrics to demonstrate BAT's progress",
      "position": 1,
      "objective": "Showcasing BAT's strong operational performance and growth prospects",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}