{
  "docId": "019de50f-8a9d-766a-906e-e851d7a0d231",
  "docSlug": "236bf23710bfd9fc3628c878ff7d4954",
  "documentTitle": "BAT | Results Presentation Deck | 40 slides",
  "authorId": "bat",
  "authorName": "British American Tobacco",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 16,
  "pageCount": 40,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "problem_statement",
  "function": "diagnose_problem",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "THP likely stands for Tobacco Heating Products. ENA likely refers to Europe and North Africa.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-8a9d-766a-906e-e851d7a0d231/16",
  "deckHref": "/decks/019de50f-8a9d-766a-906e-e851d7a0d231",
  "deckJsonHref": "/decks/019de50f-8a9d-766a-906e-e851d7a0d231.json",
  "deckAnchorHref": "/decks/019de50f-8a9d-766a-906e-e851d7a0d231#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.07,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Industry volume split",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "062ddb70-7ca3-4c6e-b868-f48722385365",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.6,
        "x": 0.35,
        "y": 0.55
      },
      "kind": "list",
      "text": "Our focus: Targeted geographic expansion (ENA); Increasing consumer satisfaction",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "464fe28a-f956-4c33-acab-3645bca04726",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.6,
        "x": 0.35,
        "y": 0.15
      },
      "kind": "list",
      "text": "Opportunity is correlated with a unique set of characteristics: Fewer potentially reduced risk* alternative products; Lower cigarette strength delivery levels",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "628e9295-2aa2-4145-9abb-36a649487eec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.01,
        "y": 0.97
      },
      "kind": "source-note",
      "text": "* When compared to conventional cigarettes",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d68d025e-536b-4997-abd4-6042bf9b87f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.05,
        "y": 0.03
      },
      "kind": "title",
      "text": "THP | Category growth has slowed",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "297f0d96-53f1-4953-a8e4-8b6504a05252",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 9,
      "beatId": "feee35e6-97c2-4c66-a3fc-fbc66e9d0a74",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck provides an update on BAT's progress and achievements in various areas",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 36,
      "from": 6,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "f8f87ffe-1c6d-4c3e-96b6-94419c519bda",
      "evidence": "The deck presents various KPIs and financial metrics to demonstrate BAT's progress",
      "position": 1,
      "objective": "Showcasing BAT's strong operational performance and growth prospects",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}