{
  "docId": "019de50f-7ea3-7279-8e4a-e85126cdbf74",
  "docSlug": "e8adcd7f49d738edb254a542365614b0",
  "documentTitle": "Comcast | Investor Day Presentation Deck | 84 slides",
  "authorId": "comcast",
  "authorName": "Comcast",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.6243654,
  "pageNumber": 4,
  "pageCount": 84,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "before_after",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "The chart shows a significant shift in the composition of video viewing hours over a decade.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-7ea3-7279-8e4a-e85126cdbf74/4",
  "deckHref": "/decks/019de50f-7ea3-7279-8e4a-e85126cdbf74",
  "deckJsonHref": "/decks/019de50f-7ea3-7279-8e4a-e85126cdbf74.json",
  "deckAnchorHref": "/decks/019de50f-7ea3-7279-8e4a-e85126cdbf74#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.6,
        "x": 0.2,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Stacked bar chart comparing 2009 (520B hours) and 2019 (610B hours) split by Live and On-Demand.",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be12e6ce-f3c8-4a7e-aa04-faa87a42894b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.13,
        "y": 0.66
      },
      "kind": "legend",
      "text": "On-Demand (Purple), Live (Yellow)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67d602a0-33a1-45c0-a937-491b1fc3c24b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.48,
        "x": 0.26,
        "y": 0.19
      },
      "kind": "title",
      "text": "LED BY ON-DEMAND VIEWING",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8fa92d6-8162-4caf-9fdb-5ac25a072708",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.4,
        "y": 0.25
      },
      "kind": "title",
      "text": "Hours of Video Watched",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b009d204-a66f-4433-8186-ae4078a1761a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "553720c0-b6f7-4f71-8e6c-a0eaab30c460",
      "evidence": "type: before_after",
      "confidence": 0.8
    },
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "c6f997d4-d307-4d2d-ba89-374ab0a88104",
      "evidence": "chart/bar-stacked: Stacked bar chart comparing 2009 (520B hours) and 2019 (610B hours) split by Live and On-Demand.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "96ca4e8d-150a-41d0-894a-ec1ab9923b34",
      "evidence": "Compares two distinct time periods (2009 vs 2019) to illustrate a trend shift.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "99e75cc7-6509-44a0-8219-718aae65d3ae",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Attention",
      "beatSlug": "monroes-sequence-attention",
      "evidence": "Highlighting television's continued growth and on-demand viewing",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 4,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "73ce9ac6-a613-4a93-ba7f-ab09fe4415d1",
      "evidence": "The before-after loop demonstrates the shift to on-demand viewing",
      "position": 0,
      "objective": "Show the growth of on-demand viewing",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}