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  "documentTitle": "Clark | Start Up Pitch Deck | 12 slides",
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  "notes": "Uses Blue Ocean Strategy framework to categorize market players based on Customer-Focused vs Product-Focused and Online vs Offline axes.",
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      "text": "CLARK: Tailored 360 degree advice at scale, Full breadth of policies on offer: P&C, life and health, End-to-end online journeys",
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      "text": "Note: The select group of companies sell insurance policies on a transactional basis merely to complement the core product / services they are offering to customers",
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