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  "documentTitle": "Clark | Start Up Pitch Deck | 12 slides",
  "authorId": "clark",
  "authorName": "Clark",
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  "sourceTypeSlug": "investor_relations",
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  "presentationDate": "2020-01-01 00:00:00",
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  "nDataPoints": 10,
  "notes": "The chart uses a dual-axis style approach where the bar height represents brand awareness percentage and the green circles indicate years in operation.",
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      "kind": "callout",
      "text": "Positioning as relatable and modern customer brand; Differentiated campaigns use slight humour and irony; More efficient and effective use of marketing investments",
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      "text": "Aided Brand Awareness (%, representative of German population)",
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      "text": "Note: Data source representative market research conducted by YouGov for CLARK; Ranked by revenue",
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      "kind": "title",
      "text": "In just 5 years of operations, CLARK has become best known pure-play German insurance broker and digital insurance company",
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