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  "documentTitle": "Wix | Results Presentation Deck | 17 slides",
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  "authorName": "Wix",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-11-01 00:00:00",
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  "notes": "The slide uses a stacked bar chart to compare initial marketing spend against cumulative net collections over varying time horizons for different annual cohorts.",
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      "kind": "chart",
      "text": "Grouped bar chart showing Marketing Cost vs Cohort Net Collections for 5 cohorts",
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      "text": "Note: Data as of September 30, 2019; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct marketing costs in the same cohort.",
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      "text": "One Time Marketing, Ongoing Collections",
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