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  "docSlug": "043fe185c1adf74ee3a68371e15e3cd3",
  "documentTitle": "Crunchbase | Start Up Pitch Deck | 13 slides",
  "authorId": "crunchbase",
  "authorName": "Crunchbase",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-10-01 00:00:00",
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  "notes": "The slide explicitly uses the term 'flywheel' to describe the business model.",
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      "text": "Crunchbase Growth Engine",
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      "kind": "paragraph",
      "text": "SEO & Syndication: Data is syndicated to our partners while search engines crawl the latest updates. They re-engage with us regularly as we update information. This leads to higher relevance and more first page SERP keywords.",
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      "text": "Intelligently Enhance & Derive Data: Automatic routines within Crunchbase derive, supplement, and build upon source data and usage data. These updates trigger new promotion events from automatic sources (news, twitter, etc), partnerships, and the community.",
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      "text": "User and Prospect Engagement: People searching for company information discover Crunchbase. And once inside our ecosystem, they find more value through adjacent data and similar companies.",
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      "text": "Community & Partner Data: ~Million community members and 4000 partners (i.e. governments, VC's, accelerators, events) add in proprietary primary source data to be part of the best company data platform.",
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