{
  "docId": "019de50f-67f2-7763-9956-95768d6e4bba",
  "docSlug": "772d9e65861092135d57ccc4090989c7",
  "documentTitle": "Wix | Results Presentation Deck | 19 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 19,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 14,
  "notes": "The slide uses a split-chart approach to show quarterly data (Q2'17-Q2'19) and annual data (2015-2019E).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de50f-67f2-7763-9956-95768d6e4bba/6",
  "deckHref": "/decks/019de50f-67f2-7763-9956-95768d6e4bba",
  "deckJsonHref": "/decks/019de50f-67f2-7763-9956-95768d6e4bba.json",
  "deckAnchorHref": "/decks/019de50f-67f2-7763-9956-95768d6e4bba#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.05,
        "x": 0.51,
        "y": 0.28
      },
      "kind": "callout",
      "text": "29% Y/Y",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a41d39f-8e3d-4931-b7a0-8b41e7b5c390",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.05,
        "x": 0.85,
        "y": 0.15
      },
      "kind": "callout",
      "text": "21-24% Y/Y",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "294e910c-2714-40c9-bbab-8fbae0a6f8df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Free Cash Flow ($ millions)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0c0dce3-1b38-4527-a50e-4e600f807796",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Note: 2019 guidance as provided on July 24, 2019. *Net cash provided by operating activities for Q2 2019 was $37.2 million, while capital expenditures totaled $6.4 million, leading to free cash flow of $30.8 million",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bfccc5b-8027-44cb-8460-7624e5935e24",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "...combined with robust free cash flow generation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c2d86ec-28c2-4b71-a7aa-46703bdb4914",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "a7c16cc2-f693-46c1-b25e-69f157e0275d",
      "evidence": "chart/bar-vertical: Free Cash Flow ($ millions)",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 5,
      "beatId": "cb18a900-ed90-4a20-bd5c-2b6c243e360d",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "Slides 5-6 emphasize 'Strong collections growth' and 'robust free cash flow generation'.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 4,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "80724c43-fd19-4d6c-94f2-cff5f835e5ea",
      "evidence": "Slides 4-11 show a logical progression of growth metrics.",
      "position": 0,
      "objective": "How Wix's growth metrics are connected",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.6,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 14,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "b0c37214-7e93-40db-ba54-dd2409454ff4",
      "evidence": "The presentation implies that not investing in Wix would mean missing out on growth opportunities.",
      "position": 1,
      "objective": "The cost of not investing in Wix",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.5,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}