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  "documentTitle": "Wix | Results Presentation Deck | 19 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "conference-presentation",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2019-07-01 00:00:00",
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  "pageNumber": 11,
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  "density": "dense",
  "nDataPoints": 15,
  "notes": "The chart uses a dual-bar structure per cohort to show initial cost vs. accumulated collections, with a multiplier indicating the return multiple.",
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      "kind": "chart",
      "text": "Grouped bar chart showing Marketing Cost vs Net Collections for 5 cohorts",
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      "kind": "legend",
      "text": "Marketing Cost ($ million) / Cohort Net Collections ($ million)",
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      "text": "One Time Marketing, Ongoing Collections",
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      "kind": "source-note",
      "text": "Note: Data as of June 30, 2019; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct marketing costs in the same cohort.",
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      "text": "Efficient marketing based on 7-9 month TROI",
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